Based on viewer patterns, last night’s Raw as far as the show itself went, grew greatly among men from the first to third hour, and it was the opposite among women, leading to an unusual ratings pattern where hour three wasn’t that far off hour one.
For the three hours, the show was down huge and there is no explanation in television as to why that would be, past the residual effect from the episode the prior week.
Raw averaged 1.77 million viewers, It drew a 0.49 rating in the 18-49 demo. The show was down seven percent in viewers, but down 20 percent in 18-49 and 36 percent in 18-34 from last week.
The key was the low open. If you throw out the episodes against the NFL or against the NCAA basketball tournament, it was the lowest first hour since the Performance Center era. The show grew in hour two before falling some in hour three.
As compared to last year’s Performance Center show the same week, Raw was down two percent in viewers, four percent in 18-49, and eight percent in 18-34.
Raw was still first in 18-49, second in women 18-49, first in men 18-49, tied for first in 18-34, fourth in women 12-34, and first in men 12-34.
Raw was ninth in total viewers, trailing only news programming.
As far as the first to third hour drops, women dropped 23 percent while men gained 10 percent. Teenage girls dropped 11 percent and teenage boys dropped 14 percent, while over 50 only dropped three percent, which is unusually low.
The basic takeaway is that males 18-49 cared enough about the WrestleMania Backlash main event and didn’t have another sports event of major proportions to switch to. Women, especially 18-49, simply didn’t care at usual levels.
The lack of male drop is partially due to no NBA as well as the show itself, as ESPN has baseball that did 666,000 viewers and a 0.18 rating against Raw.
The three hours were:
8 p.m. 1.78 million viewers
9 p.m. 1.83 million viewers
10 p.m. 1.72 million viewers